We are a unique breed.
Talk of bounce rates, A/B split testing, conversions, affiliate marketing and page impressions gets us excited (maybe a bit TOO excited).
In our free-time, pulling out a Seth Godin book, re-reading training material from Ryan Deiss, or checking out the latest post on Mashable sounds about as good as it gets.
We are hard-core. Do you have what it takes?
If youre not sure whether youre TRULY an internet marketing superstar, Id encourage you to take this short quiz and see how you do (answers below).
Define the following online marketing acronyms:
CTR = Click Through Rate. Number of clicks on an ad divided by the number of times the ad was shown. Eg: 100 clicks / 10000 impressions = 1% CTR
CPM = Cost per 1000 Impressions. Cost expressed in dollars of an ad per 1000 impressions or pageviews. Eg: $5.00 CPM = $5.00 for every 1000 impressions.
SEO = Search Engine Optimization. Improving the ranking of a website through the use of organic techniques.
PPC = Pay-per-Click. Method of online advertising where the advertiser pays based on how many click throughs there are to their website.
CPA = Cost per Action. Method of online advertising where the advertiser pays based on how many of a particular action is taken (eg. Subscriptions, leads, sales, etc.)
SEM = Search Engine Marketing. Increasing traffic to a website through the use of organic and paid online advertising.
B2B = Business to Business (marketing). Marketing exclusively to other businesses.
B2C = Business to Consumer (marketing). Marketing exclusively to the consumer.
CPL = Cost per Lead. Amount advertiser pays for each lead generated by ad (registrations, subscriptions, etc.).
CPC = Cost per Click. Amount advertiser pays for each click generated by ad.
CPS = Cost per Sale. Amount advertiser pays for each sale generated by ad.
CR = Conversion Rate. Number of conversions an ad or website gets divided by total number of visits. Eg: 100 sales / 10000 visits = 1% CR
PPI = Pay per Impression. Advertiser pays based for each ad impression.
PPS = Pay per Sale. Advertiser pays for each sale generated through the ad.
KPI = Key Performance Indicator. Way of measuring progress towards specific goals. KPIs are decided on within an organization and then tracked to ensure company is meeting its goals.
SERP = Search Engine Results Page. The list of sites a search engine returns when you request a search.
URL = Uniform Resource Locator. Address of a website on the web.
ASV = Average Subscriber Value. On average, the cash value generated by each email or website subscriber.
So, how did you do? Are you an internet marketing superstar?
Weve even written about some of these acronyms
Facebook Advertising: CPC vs CPM for my Facebook Ads?
10 Tips for an Effective Facebook PPC Campaign
5 SEO Tips for Your Facebook Fan Page